Now, Nine West is throwing its hat into the charity ring, and in a very creative way. Footwear News reports that 40 top models will wear Nine West boots everywhere they go, with pedometers built in to count how many steps they take. The Jones Apparel Group, Nine West’s parent company, will pay for the steps by means of a donation to the Runway Relief Program, a partnership between the CFDA and Fashion Targets Breast Cancer. All told, they anticipate to raise $75,000.
And to help them reach that goal, the models who’ve signed on plan to do a lot of walking.
“I plan on waking up extra early so I can walk to all my castings, fittings and shows,” said Coco Rocha. “I want to be the model who walks the most for this cause.”
And with that spirit of healthy competition among them, the models are sure to take these boots all over New York for the good of the cause.
If you want to get your hands on a pair of the boots, which are priced at $199, they’ll be on sale at ninewest.com and modelinia.com at the end of the month.